https://www.marketingandmain.com/blog daily 0.75 2026-03-17 https://www.marketingandmain.com/blog/stages-of-consumer-awareness monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/ea9ff481-215d-493c-9f9e-661c76adc4ef/stages-of-consumer-awareness-marketing-main-infographic.png Marketing on Main - 97% of your audience isn’t ready to buy yet. So why are you marketing like they are? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandmain.com/blog/seo-audit-central-ohio-small-business monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/8ce8fecb-3c5d-4269-ba9d-498f32f1a560/seo-audit-central-ohio-small-business-header.jpg Marketing on Main - Your Website Might Be the Problem: What a Smart SEO Audit Actually Finds for Central Ohio Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/9427feee-31b7-4c52-a63c-6710a6ebb919/seo-traffic-visibility-section-image.png Marketing on Main - Your Website Might Be the Problem: What a Smart SEO Audit Actually Finds for Central Ohio Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/a82618f3-f0a4-4860-8c3f-4171b83a18b9/coins-scattered-from-grocery-cart.jpg Marketing on Main - Your Website Might Be the Problem: What a Smart SEO Audit Actually Finds for Central Ohio Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/7c9f273f-3c4f-4a68-97b3-d44713a7ae15/seo-user-experience-section-image.jpg Marketing on Main - Your Website Might Be the Problem: What a Smart SEO Audit Actually Finds for Central Ohio Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/aa579add-34df-40cc-8f7b-a2f6c5d84bf9/maxresdefault.jpg Marketing on Main - Your Website Might Be the Problem: What a Smart SEO Audit Actually Finds for Central Ohio Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandmain.com/blog/why-your-marketing-isnt-working-central-ohio-small-business-guide monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/90b04950-82c7-4105-aec1-277e4f61c031/small-business-marketing-mistakes-and-fixes-2025-central-ohio.jpg Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - Make it stand out Not getting the results you expected? You’re not alone—and you’re not stuck. Let’s fix the five things holding your marketing back https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/52c1c155-bb44-4ae4-ae23-e29fc6f9bc0f/top-5-marketing-mistakes-that-destroy-small-business-results-2025.jpg Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - Make it stand out When good marketing fails, it’s rarely about effort—it’s about one of these silent killers. Let’s break down what’s breaking your results https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/130d66d0-e89f-48ac-b69a-3a5e1a0f7bef/ideal-customer-avatar-small-business-marketing-relationship-icon.png Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - Step 1: Look at your best customers (the ones who pay on time, don't complain, and refer others) What do they have in common? Where do they live/work? What are their biggest problems? How do they prefer to communicate? https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/236fed95-c945-43c2-9939-c9c521cd27d4/create-specific-customer-avatar-icon-small-business-newark-ohio.png Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - Step 2: Create a specific avatar Instead of "homeowners in Licking County," try: "Busy families in Newark, Heath, and Granville with household incomes over $75,000 who value their time more than saving money and want their yard to look great without the hassle of doing it themselves." https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/2f4d136c-d8cc-4549-82bb-0ee6aecbb779/test-marketing-content-against-ideal-customer-avatar-icon.png Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - Step 3: Test everything against this avatar Before creating any marketing content, ask: "Would this resonate with my ideal customer?" https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/ba2a0c49-8fe3-4004-be93-0d34dcc3d919/unify-marketing-message-value-prop-checklist-icon.png Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - The Fix Create One Clear Message That Works Everywhere https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/1934492f-9c1d-45ec-81ca-ea94003569b7/small-business-revenue-metrics-icon.png Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - The fix Focus on revenue-driving metrics https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/8a1f35c4-ac3c-4aaf-b030-a6eac504c5b9/simple-customer-follow-up-system-icon.png Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - The Fix Create a simple follow-up system (customer journey) https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/d53ecc09-4560-4a2e-8d55-6c50a3a3bafc/customer-awareness-buying-stage-icon.png Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - Step 1: Identify where your customers are in the buying process For most small businesses, customers fall into three categories: Problem Unaware (5% of market): Don't realize they have a problem Problem Aware (15% of market): Know they have a problem but researching solutions Solution Aware (80% of market): Know they need your type of service and are comparing options https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/1f0829db-b1a9-4d8e-bb5f-a4c41eb07f54/solution-aware-customer-segment-pie-chart-icon.png Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - Step 2: Focus on the largest, most profitable segment For most local service businesses, this is the "solution aware" group—people who already know they need what you offer and are deciding who to hire. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/8bb161e2-7ee4-4007-9946-58ac00497251/ready-to-buy-local-customers-icon-shopping-cart-checkmark.png Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - Step 3: Create marketing for people ready to buy Instead of: "5 Signs Your HVAC System Needs Maintenance" Try: "Why Heath Families Choose Johnson HVAC for Emergency Repairs" ________ Instead of: "Tips for Planning Your Kitchen Remodel" Try: "See Why Newark Homeowners Trust Smith Construction for Kitchen Renovations" _________ Instead of: "The Importance of Regular Dental Checkups" Try: "New Patients Welcome: Same-Day Appointments Available in Granville" https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/428764dd-9135-459d-ab28-c31ca5c1368f/30-day-local-marketing-turnaround-plan-yellow-piggybank.jpg Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - Make it stand out Build momentum fast. Our 30-day plan helps small businesses reset, refocus, and start seeing real results—without blowing the budget. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/60e3faa0-f058-418e-88df-a95462262ef6/red-flag-marketing-warning-signs-bunting-banner.png Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - Make it stand out Not every problem shouts. These red flags in your marketing might be quiet, but costly. Learn how to spot and fix them early. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/ae8432b7-b5e4-43a4-bcca-d9f217dd03ce/central-ohio-marketing-quick-fixes-small-business-builder.png Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - Make it stand out Central Ohio businesses don’t need fluff, they need fixes. This section arms you with industry-specific, action-ready tools to get results fast. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/b7add7f1-d256-4d8b-a6f9-ff3e5e6ea96d/free-and-low-cost-marketing-tools-for-small-business.jpg Marketing on Main - Why Your Small Business Marketing Isn't Working (And the 5 Fixes That Actually Move the Needle) - Make it stand out You don’t need to overhaul your marketing toolbox—just sharpen what you already have. These tools are free or low-cost, but powerful when used consistently. https://www.marketingandmain.com/blog/how-to-get-your-first-100-customers-when-you-have-zero-marketing-budget-2025-newark-business-owners-playbook monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/1756587093146-139QL5L4QPPNRNG09TBO/first-100-customers-no-budget-marketing-plan-newark-ohio-2025.jpg Marketing on Main - How to Get Your First 100 Customers When You Have Zero Marketing Budget - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/e0cb8ea8-b007-4115-9d14-e15ac270a733/seo-strategy-small-business-zero-budget-marketing-newark-ohio-2025.jpg Marketing on Main - How to Get Your First 100 Customers When You Have Zero Marketing Budget - Forget expensive ads, this local SEO strategy gets real customers in the door. Whether you’re a brand-new bakery in Newark or a third-generation contractor in Granville, this $0 framework has helped Central Ohio businesses get found, get clicks, and get booked. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/3ece2b48-cc18-46b4-8509-659910da0620/free-marketing-channels-central-ohio-small-business-phone-network.jpg Marketing on Main - How to Get Your First 100 Customers When You Have Zero Marketing Budget - Marketing doesn’t have to be expensive, it just has to be intentional. These proven local tactics build trust, visibility, and momentum without touching your ad budget. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/01ef601b-f59b-4ea6-a6ba-dc206b0712d0/weekly-marketing-checklist-for-central-ohio-small-businesses.jpg Marketing on Main - How to Get Your First 100 Customers When You Have Zero Marketing Budget - A strategy you’ll actually stick to Here’s how to turn ideas into actions, one week at a time https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/b0bbf896-0ad7-452a-a230-d45029844104/free-marketing-metrics-tools-track-small-business-performance-ohio.jpg Marketing on Main - How to Get Your First 100 Customers When You Have Zero Marketing Budget - Seeing results starts with knowing what to look for. Seeing results starts with knowing what to look for—these free tools show you what’s working, what’s not, and where to focus next https://www.marketingandmain.com/blog/may-marketing-ideas-local-businesses monthly 0.5 2025-05-01 https://www.marketingandmain.com/blog/batch-marketing-tasks monthly 0.5 2025-04-15 https://www.marketingandmain.com/blog/local-print-marketing-tips monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/eb5f3400-ba64-4bfe-98ea-6a488acc243e/Flyers+are+back.png Marketing on Main - The Print Comeback: Why Local Businesses Are Still Using Flyers, Mailers & Signs - Flyers still work especially well for: Local events and pop-ups Seasonal offers and new service launches Workshops, classes, or community meetups https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/6444a8c1-27f3-4081-af64-434829d88fd5/2148730826.jpg Marketing on Main - The Print Comeback: Why Local Businesses Are Still Using Flyers, Mailers & Signs - Want it to work? Make sure it’s: Visually eye-catching (no basic templates) Targeted to your neighborhood or ZIP code Paired with a strong offer (freebie, bonus, event invite) https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/ceb0c182-9810-4109-be2f-244496e27182/6718795.jpg Marketing on Main - The Print Comeback: Why Local Businesses Are Still Using Flyers, Mailers & Signs - Great signage can: Start conversations Drive QR scans or foot traffic Reinforce your brand’s tone or style https://www.marketingandmain.com/blog/google-marketing-without-ads monthly 0.5 2025-04-14 https://www.marketingandmain.com/blog/-marketing-beyond-social monthly 0.5 2025-04-13 https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/1744517064696-AGJ2IJDIJCMTGB9M5VOU/qr-code-storefront-window-small-business.jpg Marketing on Main - How to Make Local Marketing Work Without Posting Every Day Windows and sidewalks are prime real estate. Creative signage, sandwich boards, or window displays give people something to notice and talk about. Add a playful quote or seasonal tip Highlight a product or service in the window Use QR codes to link to services, bookings, or promos We’ve seen Arcade businesses boost walk-ins just by adding chalkboard messages and door decals with hours and how to book. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/9cedf715-8cb6-4f3d-aaf8-d26cedb111f9/multigenerational-family-window-shopping-local-business.jpg Marketing on Main - How to Make Local Marketing Work Without Posting Every Day If you’re open during school drop-offs, game nights, or weekend markets—lean into it. Offer early morning discounts for parents Host short workshops tied to local events Create a loyalty card people can use when they’re “already out” The idea is simple: show up where people already are. That builds trust and keeps your business top of mind without needing a phone screen. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/f8793c57-f10b-4229-95f6-417578a774c4/person-holding-support-local-businesses-sign.jpg Marketing on Main - How to Make Local Marketing Work Without Posting Every Day Instead of just hoping for a tag or shoutout, feature another business you love. Write a short blog, email, or even print a one-page spotlight to keep at your checkout counter. Example: A local gym features their favorite smoothie shop. The smoothie shop returns the favor the next month. Boom—two businesses, double the reach, zero posting stress. These kinds of collaborations are extra effective in smaller markets where everyone’s rooting for each other. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/42755816-d7e1-4f3b-8d8e-545ae732e3ad/pink-wall-wish-you-were-here-stadium-chairs.jpg Marketing on Main - How to Make Local Marketing Work Without Posting Every Day Think photo ops, small giveaways, clever packaging, or in-store signs that make people want to take a picture. A branded wall mural or mirror Funny receipts or coffee cup sleeves “Take One, Tag Us If You Want” shelf cards Let your customers generate content for you. It’s low-maintenance and high-reward. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/102cadad-4f87-4b9b-9c9b-a9fd9e9e5f40/woman-unboxing-purchase-with-branded-postcard.jpg Marketing on Main - How to Make Local Marketing Work Without Posting Every Day A small business in Hebron recently brought back printed punch cards—and their regulars loved it. Another Newark shop added mini brochures to customer bags and saw a bump in service inquiries. Print isn’t about going backwards. It’s about giving people something real to hold onto. In a digital-everything world, that’s memorable. https://www.marketingandmain.com/blog/when-business-slows-down monthly 0.5 2025-04-13 https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/af45a3f9-0df7-41b5-9a3e-739bb64c433d/Google+Business+Profile+Blog.png Marketing on Main - What to Do When Business Slows Down (Besides Panic) Most business searches start on Google—and your free Business Profile is doing a lot of heavy lifting. During slow periods, give it a little love: Update hours or services Add a fresh photo (interior shots work great) Respond to reviews Post an update—even a quick one https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/dc229bae-1c89-4015-b871-f50da161855c/recycling-conservation-environmental-pollution-sign.jpg Marketing on Main - What to Do When Business Slows Down (Besides Panic) Not every post needs to be new. Resurface top-performing content from last season (check Meta Insights or Google Analytics for what did well). Add a fresh caption or update the image, and post it again. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/0a78acb1-e4f6-44cf-b411-acaf40ba7b53/three-women-small-business-owners-licking-county-event.jpg Marketing on Main - What to Do When Business Slows Down (Besides Panic) This is the perfect time to show up somewhere unexpected: Drop off business cards or flyers at a nearby event Partner with another local business for a mini-promo Join a Chamber committee, like marketing or events https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/7a951a74-be0f-4d03-ab5f-9852bd1003b6/marketing-calendar-planning-monthly-overview.jpg Marketing on Main - What to Do When Business Slows Down (Besides Panic) If the inbox is quiet, use the breathing room to batch marketing tasks ahead of time: Schedule email newsletters for the next 2–3 months Prep social content for upcoming holidays or events Refresh one or two pages on your website https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/a260f42f-34cb-43a3-9b95-2f243b32e34b/woman-on-phone-with-client-small-business.jpg Marketing on Main - What to Do When Business Slows Down (Besides Panic) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingandmain.com/blog/marketing-myths-to-avoid monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/e613a5a1-3797-4170-ac2f-c21d9bdc0043/marketing+myth.png Marketing on Main - “I’m Not Ready for Marketing Yet”… and Other Myths That Might Be Costing You These myths come up a lot in conversations with small business owners across Central Ohio. The good news? They’re easy to move past once you know what’s real. https://www.marketingandmain.com/blog/marketing-metrics-that-matter monthly 0.5 2025-03-26 https://www.marketingandmain.com/blog/the-hidden-cost-of-skipping-marketing monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/a7804c55-a117-496b-8e43-fa1ebd7f9d2e/Word+of+mouth+icon.png Marketing on Main - The Hidden Cost of Skipping Marketing—and How to Get It Right - “We get most of our customers through word-of-mouth.” That’s amazing (and says a lot about the quality of your business). But what happens when referrals slow down or your customer base moves? In today’s world, 81% of people research online before making a purchase—even when they’re buying local. If your business isn’t showing up, you’re missing opportunities every single day. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/ec247c76-4254-44ea-b24c-6cf40b93f618/new+dont+know+icon.png Marketing on Main - The Hidden Cost of Skipping Marketing—and How to Get It Right - “I know I should be marketing more… I just don’t know where to start.” You’re not alone. Most small business owners feel this way. You’re already wearing 12 different hats, and marketing always seems like something you’ll get to when things slow down. But let’s flip that: what if strategic marketing could actually help things slow down—because you’re working smarter, not harder? https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/da4812f7-9ea6-4063-8a3e-dc9886eafbee/boost+post+icon.png Marketing on Main - The Hidden Cost of Skipping Marketing—and How to Get It Right - “I tried boosting a post once. Didn’t work.” Yep. We hear this a lot. Marketing isn’t about throwing money at ads and hoping for the best. It’s about understanding your audience, using the right channels, and building brand awareness in a way that leads to real growth. Small businesses with a documented marketing plan are 6.7x more likely to report success than those without one. And you don’t need a massive budget—you just need the right strategy. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/13085665-2f0c-4a28-8cf4-f5b3c6de8220/cute-multicultural-couple-dressed-elegant-looking-tablet-while-standing.jpg Marketing on Main - The Hidden Cost of Skipping Marketing—and How to Get It Right - You deserve a marketing partner who: • Gets small businesses—and why every dollar matters • Knows Licking County and surrounding communities • Translates strategy into clear, doable steps • Cares as much about your growth as you do https://www.marketingandmain.com/blog/marketing-plan-checklist monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/d9fd62ed-f209-4fc7-a778-6e87ad751fe1/target+audience+icon.png Marketing on Main - What Actually Goes Into a Good Marketing Plan - 1. A Clear Understanding of Who You’re Talking To If the answer is “everyone,” start here. The more specific the audience, the more effective the message. A Newark-based coffee shop may focus on busy parents during school drop-off hours, while a Mount Vernon landscaping company may target homeowners looking to prep for spring. Demographics, behavior, pain points—they all matter more than people realize. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/d95e8b61-66d4-4e20-a6fd-0e8e22115b29/Goals+icon.png Marketing on Main - What Actually Goes Into a Good Marketing Plan - 2. Actual Goals (Not Just “Do More Marketing”) “Get more business” is the why. But goals like “increase website traffic by 20%” or “gain 50 new email subscribers per month” are the how. Good plans make the goals measurable—so it’s easier to celebrate progress and adjust when things aren’t working. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/daae20ba-259d-4b35-a2de-a092ecbd95f9/research+landscape+icon.png Marketing on Main - What Actually Goes Into a Good Marketing Plan - 3. A Look at the Local Landscape No need to stalk every competitor, but it helps to know what else is out there. Look at what nearby businesses are doing—especially those with similar customers, even if they’re in a different industry. (Shoutout to the Licking County Chamber for keeping business directories updated.) Competitor insights help spot gaps—and opportunities to stand out. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/6fb561ba-aedc-4db7-ab2f-0fb64d1da43e/marketing+mix+icon.png Marketing on Main - What Actually Goes Into a Good Marketing Plan - 4. A Mix of the Right Marketing Channels There’s no magic platform. A good plan pairs the audience with the right mix of tools: email, SEO, social, print, signage, sponsorships—whatever fits the business and the customer journey. For example, 81% of shoppers research a business online before visiting in person (Source: GE Capital Retail Bank), so yes, that website really does matter. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/40f22182-113f-42cd-8b16-d8bcd5cca556/Realistic+budget+icon.png Marketing on Main - What Actually Goes Into a Good Marketing Plan - 5. A Realistic Budget Every plan needs numbers behind it. But that doesn’t mean it has to be expensive—especially in a smaller market. Planning ahead means fewer “panic posts” and more consistent momentum. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/a3bab468-7105-4f33-a481-31d618a94c7d/Performance+tracking+icon.png Marketing on Main - What Actually Goes Into a Good Marketing Plan - 6. A Way to Track What’s Working No need to hire a data scientist. Just track the basics: Are people finding the business? Engaging? Booking? Buying? Even a simple spreadsheet or free tool like Google Analytics can paint a clear picture. https://www.marketingandmain.com/blog/is-your-website-working monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/f1d5debf-78fa-49a2-adf3-63cd338d7a6c/load+tine.png Marketing on Main - How to Know If Your Website Is Working (Without Hiring a Developer) - 1. Load Time (Because People Aren’t Waiting Around) According to Google, 53% of mobile users abandon a site that takes longer than 3 seconds to load. Three seconds! Slow sites aren’t just annoying—they actually hurt your search rankings. Use a free tool like PageSpeed Insights to see what’s slowing things down. Bonus: it tells you exactly what to fix. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/6948aeda-0a29-45ae-a5ab-b61d0013444a/mobile+friendly.png Marketing on Main - How to Know If Your Website Is Working (Without Hiring a Developer) - 2. Mobile-Friendliness (Because That’s Where Most People Are) In Central Ohio and beyond, mobile browsing is the norm. Over 60% of users access the web via smartphones (Statista), and if your site doesn’t work on a phone—zooming, tapping, crashing—people will bounce fast. Click through your site on your phone like a customer would: Can you find your hours? Book a service? Read the text without squinting? Google also has a Mobile-Friendly Test tool that’s free and super simple. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/b775f3e1-1c73-4bd5-ad1d-b383572599b8/helpful+website+navigation.png Marketing on Main - How to Know If Your Website Is Working (Without Hiring a Developer) - 3. Navigation That Actually Makes Sense If a site feels confusing or clunky, people leave. Quickly. Menus should be clear, simple, and in the right order (hint: “Contact” should never be buried). Make sure someone unfamiliar with your business can find what they need in three clicks or less. Pro tip: Ask a friend or customer to walk through the site while you watch. You’ll learn fast where they hesitate or get lost. https://images.squarespace-cdn.com/content/v1/67910eff56c0ee1f7f9b5066/6b42b1ea-de77-43f8-a4f0-642b9b932106/search+visibility.png Marketing on Main - How to Know If Your Website Is Working (Without Hiring a Developer) - 4. Visibility in Search (aka: Can People Find You?) Even a great site won’t help if no one can find it. This is where basic SEO comes in. Keywords, meta titles, alt text, site speed—they all matter. 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