Why Your Marketing Isn’t Working (And How to Fix It)

Ever feel like you’re doing everything—posting on social, updating your website, running promotions—and still not seeing results? You’re not alone. This guide breaks down the most common mistakes local businesses make, how to spot the red flags early, and what actually works for Central Ohio businesses.

You don’t need a big budget to win big in business. You need strategy, consistency, and a few proven local tactics that actually work. In this 2025 playbook, we break down how small businesses across Newark, Granville, Heath, and the Licking County area are reaching their first 100 customers—without spending a dime on ads.

Marketing doesn’t have to happen in real time. Here are the tasks you can batch to save time—and the ones you can stop doing altogether.

Print isn’t old-fashioned—it’s just underused. For small businesses, flyers, postcards, and signage are making a quiet comeback. Here’s why they still work—and how to make yours stand out.

Google can do more than just list your hours. With a few free tools and updates, you can increase your visibility and show up for the right customers—no ad budget required.

There’s more to local marketing than social media. These creative, boots-on-the-ground ideas help small businesses stay visible and connected—no daily posts required.

Seasonal slumps, weird weeks, or slower walk-ins? Every business hits a quiet stretch. Here’s how to use that time to stay visible, stay smart, and prep for what’s next.

Marketing doesn’t have to wait until you’re “more established.” Here’s a look at the most common small business marketing myths—and how to move forward without overcommitting.

Marketing comes with a lot of numbers—but not all of them matter. Here are five metrics that actually tell you if your efforts are working (and what to do next).

Your website might look fine—but is it doing its job? Here’s how to check if it’s actually helping your business grow, using simple tools and a few smart tips.